• Zeynep Yenisey

Oakley's Three-Day 'City of Origins' Pop-Up in LA is an Ode to the '80s

Back in 1984, performance sunglasses brand Oakley debuted the iconic Oakley Sutro Eyeshade at the Los Angeles Olympics. Now, 36 years later, the visor-style shades are making a comeback with bold retro colors and a modern new design that's directly inspired by the OG Eyeshade.

"Classic design meets materials of the future," the description on the Oakley website reads -- a true homage to years past.

"Whether you take me mountain biking or skydiving, I won't let go of you, thanks to my patented Unobtainium nose pads. It's true, once I find something I love, I stick to it. And you won't ever catch me slipping."

To celebrate the launch, the brand held an immersive 80s-inspired three-day retail pop-up store in sunny LA called the City of Origins.

Having opened on February 21st, the pop-up featured a photography exhibition by skateboarder, surfer, model, and style icon Evan Mock, as well as appearances by BMX legends Bob Haro and Nigel Sylvester and a first look at an Origins Capsule apparel collection designed by artists Ganna Bogdan and Sage Adams.

Just like the pop-up, the sunglasses are also limited-edition, so you better act fast. The Sutro Origins Collection retails for $166, and you can get yours right here.

All photos: Oakley


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